Product Positioning for Enterprise Software and Information Technology Companies

Good marketing positioning is like good lying. No, we’re not suggesting that you lie when creating your company and product positioning. Anything but, in fact. But, it’s remarkable how much the properties of good positioning resemble the properties of a good lie.

Like an effective lie, an effective positioning statement should be:

1. Believable. A lie that no one believes is rather pointless, isn’t it? Well, the same is true of your company or product’s positioning. If it’s not believable, then it’s useless. Ensure that the key elements of your positioning statement are rooted in truth, and that the assertions that you’re making about your company’s or product’s capabilities will pass the sniff test of a jaded observer who has seen it all before when it comes to the outlandish statements that a lot of software and information technology companies insist on making.

2. Consistent. A weak lie won’t stand up to scrutiny when judged on its consistency. Internal consistency – that is, ensuring that the various elements of the lie, or positioning statement, are not in direct conflict with one another – is very important to making sure that the listener won’t just turn off their eyes and ears to your message.

3. Simple. Remember being a kid and trying to tell a lie your Mom? You’d concocted a story so convoluted and complex that it was impossible to remember as you recounted it. A positioning statement is the same way. If it’s so complicated that even you and your sales reps can’t remember it, you’re guaranteed that your customers won’t either.

4. Compelling. What’s the point in telling someone something that isn’t interesting and doesn’t apply to them? If you’re taking the risk of lying, tell a lie that is at least somewhat captivating to the listener. In the case of your company or product’s positioning, it should mean something to your target audience. Which means you better have done your homework into their hot buttons beforehand. What’s important to them? What’s not? What benefits can they not do without? Find out, and ensure that your positioning hits those notes.

Keep these caveats in mind when it comes time to position or reposition your company or product, and we can assure you that your audience will sit up and take notice.

Install Your Sensitive Information in Another Location Through Server Colocation Technology

When you are dealing with lots of sensitive confidential information, then it is wise to take necessary steps to secure the transactions.The protection of transactions can be achieved by the encrypted data transfer to avoid interpretation by unauthorized personnel. Moreover, the data stored in the servers in the organization should also be safe enough for securing the future of the business. Learn more about server colocation, which is a process of storing the confidential data in the servers and then physically moving them to the locations of the service providers. You can learn about the benefits of doing so, by reading furthermore.

• Use the expertise: There will be certain core areas in your business which will be your prima forte and you should be spending more focused efforts in that area. While you concentrate on the core business areas, it is necessary that the information flow is smooth and consistent. To ensure this, you can make use of the experts in the field who offer services of data warehousing and colocating servers. They take care of the physical servers that have all the confidential data, as the servers will be stored in their location.

• Security: The data security is ensured by enough firewalls and antivirus and anti-hacking mechanisms. The service provider also makes sure to update the protective software with latest patches and updates to keep them up to date against any new threats.

• Backup: The colocation provider has to take periodical data backup to ensure that the information is not lost. The backup will also be stored in their locations so that there are no space constraints for the data owners. Moreover, the archives are maintained safely and will be retrieved only by the authorized personnel.

• Recovery: In the event of any problem with the availability of data, the backup can be fed into the system and make sure that this adversity does not impact the process in any magnitude.

• Consistent connectivity: The colocation service providers are also obliged to provide an IP address to access the servers. They have to make sure that the connectivity is good enough to handle any fluctuation of web traffic. Even high loads of access requests should be catered to without any problem. The outsourcing agency makes sure that the bandwidth is optimally shared between their clients to reduce their operational costs.

Importance of Information and Communications Technology (ICT) In Our Daily Life

Information and Communications Technology (ICT) has an important role in the world since we are now in the information age era. With ICT, the company can make the business easier to happen with the client, supplier and the distributor. It is also very important in our daily lives. The lack of appropriate information at the right time will result in low productivity, low quality research works, and waste of time to pursue information and even to do research which actually others had done or in other countries. Nowadays ICT cannot be separated with our daily needs.

ICT has a great impact in our daily lives. For example, we can read our local newspaper using the online newspaper. Another example is we still can get connected with our family, relatives, or colleagues even if we are abroad by using the electronic mail, yahoo messenger, call conference, or video conference.

Digital computer and networking has changed our economy concept to the economy with no boundary in time and space because of ICT. It brings a lot of advantages for economic development enabling millions of transactions to happen in an easy and fast way.

ICT is one of the economic development pillars to gain national competitive advantage. It can improve the quality of human life because it can be used as a learning and education media, the mass communication media in promoting and campaigning practical and important issues, such as the health and social area. It provides wider knowledge and can help in gaining and accessing information.

ICT has become an integral part of everyday life for many people. It increases its importance in people’s lives and it is expected that this trend will continue, to the extent that ICT literacy will become a functional requirement for people’s work, social, and personal lives.

The use of ICT in education add value in teaching and learning, by enhancing the effectiveness of learning, or by adding a dimension to learning that was not previously available. ICT may also be a significant motivational factor in students’ learning, and can support students’ engagement with collaborative learning.

Information and Communications Technology (ICT) is basically our society’s efforts to teach its current and emerging citizens valuable knowledge and skills around computing and communications devices, software that operates them, applications that run on them and systems that are built with them.

As a matter of fact, we are living in a constantly evolving digital world. ICT has an impact on nearly every aspect of our lives – from working to socializing, learning to playing. The digital age has transformed the way young people communicate, network, seek help, access information and learn. We must recognize that young people are now an online population and access is through a variety of means such as computers, TV and mobile phones.

It is in this premise that educational technology and e-learning is taught in or out of the classroom since educational technology is used by learners and educators in homes, schools, businesses, and other settings.